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November 2003
Welcome to the Brigham Scully Newsletter.  
We got wired by NVT!

But, it’s a good thing. We’ve been fortunate in landing Network Video Technologies of Menlo Park as our newest account, joining our other security industry accounts. NVT develops and markets an award winning line of video transceivers and hub systems for the transport of quality full-motion, color video and audio over ordinary, unshielded telephone wire. As we’ve been producing case history stories and applications press releases for our other clients, we kept running into NVT. They were noticing the press we were getting for their partners. We talked and now we’re partners.

“Famed Miami restaurant”

If you’re a regular reader of this e-newsletter, you’ll recall that we recently wrote about doing a big series of applications releases, including one for Joe’s Stone Crab. Would you believe that release is getting more pick up than the releases of a myriad of brand name, well-known client customers? We think we know why.

When writing the release, Colleen just happened to stick in the phrase “famed Miami restaurant.” Now, maybe the joke’s on us; maybe it is famed. Nonetheless, the power of good adjectives wins out.

Which is more important – the mousetrap or the cheese?

The ideal combination is a technically advanced product with a superior marketing strategy. If you cannot always have the former, you can always have the latter. That’s good, because the best cheese always attracts more mice than the best mousetrap.

We hope you have found this newsletter to be informative.  If there are others you know that would like to receive this email, please feel free to forward us that information or call us at (818) 716-9021!
Copyright (c) 2003 Brigham Scully