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  May 2002
Welcome to the Brigham Scully Newsletter.  
Crawler-based vs. Human power Search Engines
  Which is Better and Why

Chances are, when you want information, you now use a search engine. So do your prospects. The current struggle many companies face is trying to get their website listed in search engines. Many sites now charge for the 'privilege', but those listed before the fees began are 'lifers'. Lucky them — until policies change, of course.

Some search engines are created via computers called crawlers. These crawlers search constantly from website onto website through links. These searches don't like getting to a site that doesn't continue its search of the web. To make them happy, you need links from your site to others and vice-versa.

If you change your web pages, such as adding a new product, crawler-based engines eventually find the changes and that affects how your site is listed. Not too long ago, the time lapse was 6 weeks; now it's more like 6 months — and getting longer.

Human-powered directories rely on humans. You submit a short description of your site and editors review it. Changing your site's content has no effect on the listing.

Which is better really only depends on where you are listed. If, in a crawler search engine you are number 130 and in a human powered engine, you are number 5, the human powered engine is better. The converse would be true if you were number 5 on the crawler. Bottom line — you've got to work them both.

The search comes down to multiple factors and one of the most important concerns are your META's — but that's another topic for another day.

Upcoming Events...
Speed to Market, established in 1998, has already generated big name clients such as LSI Logic, Pharmacia, Seagate and branches of the Armed Forces who are using their software, Concerto-APRS®, to help assure multiple projects, such as new product development programs, finish on-time. You will be able read more about how Speed to Market is helping them in upcoming issues of Projects@Work. Check their website at www.speedtomarket.com for their customer list — like the Fortune 500.

There will be a big to-do about the State Department's new Smart ID Card — we'll be right in the middle of it with Zebra/Eltron. Lots of press coming on biometrics at airports — our guys provide hand geometry — major installations at SFO and Ben Gurion. Go to www.handreader.com.

BTW-notice how we linked! Once on our website, crawlers will like us.

We hope you have found this newsletter to be informative.  If there are others you know that would like to receive this email, please feel free to forward us that information or call us at (818) 716-9021!
Copyright (c) 2002 Brigham Scully