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March 2006
Welcome to the Brigham Scully Newsletter 
Turn this year's sales into 2010's profits!


We've spent many years pitching Eli Goldratt's Theory of Constraints and how it helps manufacturers (Thru-Put Technologies) and Critical Chain (Realization Technologies). Now, we're pitching his new Viable Vision for Goldratt Consulting, attempting to get CEO's to learn how they can indeed turn present sales into profits in four short years.

We're in charge of public relations for one of the most interesting virtual organizations that you can imagine…people in Denver, Washington and London, among others. The goal is to get top management to seminars from Raleigh, North Carolina, to Amsterdam to ….

Case histories - Biggest readers are in the same company
There's nothing quite like closing a sale, no matter how big or small. Each one is important. The old adage goes that 80% of your business comes from 20% of your customers. To keep business prospering, you must keep receiving referrals from (and getting additional referrals into) that 20%. How can you be sure your customers are talking about you?

The Case History lets you have your cake and eat it, too. Not only does it provide information about the successful use of your product or service to a slew of new prospects, many of those prospects could well be in your customer company - albeit in another division, another site or a business partner.


Nadia Jones recently joined Brigham Scully team as a PR Coordinator. Nadia’s prior experiences include working at an Entertainment PR Agency in Los Angeles where she coordinated media efforts, pitched and managed media inquiries, wrote press materials and coordinated red carpet events.

Before graduating from Brigham Young University with a B.A. degree in Public Relations, Nadia successfully served a six-month internship at Long Beach Memorial Medical Center PR Department. She worked closely with the Director of Memorial Center and had an opportunity to write, edit and lay-out in-house publications targeting physicians, adult patients and children. She also wrote media releases and helped organized a Holliday Celebration party for children.

While at Brigham Young University, Nadia developed a strategic PR plan for Community Action Services, a non-profit charitable organization in Provo, Utah, under BYU faculty supervision. It included in-depth research (conducting focus groups, survey design and primary research analysis with SPSS), PR planning and programming, and developing products for the client.

Nadia loves riding horses, prefers English saddles, playing tennis and snowboarding. She also enjoys learning languages. Brought up in Russia, she speaks Russian, English and some German.

We hope you have found this newsletter to be informative.  If there are others you know that would like to receive this email, please feel free to forward us that information or call us at (818) 716-9021.  

Copyright (c) 2006 Brigham Scully