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February 2004
Welcome to the Brigham Scully Newsletter.  
Does an Editorial Tour Make Sense?

An editorial tour is often the most effective and cost-efficient way to put your company’s name in print, especially when you consider an editor may spend up to 30 seconds reviewing your press release. With a press tour, you can capture up to 30 minutes of face-to-face time, sometimes more.

You get to provide that reporter with the foundation of his/her knowledge of your company, markets and industry. You can even attempt to set a baseline by which competitors will be judged. But, don’t consider a press tour to your top ten media without answering “yes” to at least one of the following. Otherwise, the tour could backfire since you wasted the editors’ time.

  • Do you have a revolutionary new product/technology/service to introduce?
  • Does your company truly have a “guru” who can offer insightful views on your markets and industry?
  • Do you have a multitude of things to discuss which can be sliced and diced among the various media on the tour?

More Work for Zebra Card Imaging

For some time, we’ve been only creating mini-application case history stories for Zebra’s Card Imaging Division. We are pleased to announce that we will now undertake a full and comprehensive public relations plan for this industry leader in creating the printers that print plastic cards. There’s a good chance a Zebra card printer printed your drivers license.

More Kudos for our Website

Contrary to most sites, ours is built for editors to download information and photographs. As Larry Anderson, editor of Access Control & Systems Integration, says, “Our editors swear by your site.”

We hope you have found this newsletter to be informative.  If there are others you know that would like to receive this email, please feel free to forward us that information or call us at (818) 716-9021!
Copyright (c) 2004 Brigham Scully