Back To Newsletters


December 2002
Welcome to the Brigham Scully Newsletter.  
Public Relations
PR Works – Whew!

According to the University of Southern California Annenberg Strategic Public Relations Center, among companies included in “Fortune” magazine’s most admired companies, there is greater support for PR than those of similar size not on the list. Despite the budget cutting of recent years, PR budgets have remained intact and have actually increased among many companies (and there are those who still wonder why we started emphasizing PR about 12 years ago!).

Importantly, there is a demonstrable connection between using PR and a company’s reputation and stature. Our clients would agree. And, important to us, the use of public relations agencies (“agency of record”) is nearly universal among “most admired companies.”

Welcome, Kaba-Benzing in Miami Lakes, Fla.
We’re pleased to have added Kaba-Benzing to the agency roster. Located in Miami Lakes, Fla., Kaba-Benzing America is the North American operating division of Germany’s Kaba-Benzing, a $690 million worldwide leader in time and labor management systems. From touch-screen terminals to SAP connectivity software to the AutoTime time and labor management software system, Kaba-Benzing offers an array of time and attendance solutions. The Kaba-Benzing website is www.kaba-benzing-usa.com.
Do Editorial Meetings at Trade Shows Pay Off?

Last autumn, we spent 3 days on behalf of four security accounts at the ASIS show in Philadelphia, meeting with all the leading security and security-oriented publications. Obviously, our goal was to place articles. Five are running in December and five are running in January. Another dozen or so are scheduled for March through June.

If you’re not scheduling editors at trade shows, you’re missing out. It’s like a press tour without all the plane trips and lack of sleep.

We hope you have found this newsletter to be informative.  If there are others you know that would like to receive this email, please feel free to forward us that information or call us at (818) 716-9021!
Copyright (c) 2002 Brigham Scully