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  April 2002
Welcome to the Brigham Scully Newsletter  
Cool Idea or a Marketable Item
Consumers are inundated with information on the newest gizmo on the market. Many claim to be the next big thing, but how does your company cut through the clutter to become successful in the marketplace? Obviously, your product must deliver on all the promises you make. However, the second biggest challenge is to convince prospects that your product is superior to others.

Since consumers determine how popular a product will be, you need to find a way to create awareness of your product by catching the attention of prospects. To bring your product to market quickly and profitably, you must utilize the knowledge and experience of people who have accomplished this. We will take our share of credit for the HID proximity card, Delta's barrier success, the growth of Kalatel CCTV and the growing acceptance of hand geometry as the biometric of choice.

To learn about biometrics at airports, go to www.brighamscully.com , click IR Recognition Systems and read about their uses at Tel Aviv's Ben Gurion and SFO airports.

Help Cure MS

Click Here

If you've called Brigham Scully, you've probably spoken with Wendy. In fact, for the past year, she's been our Employee of the Month and granted a prime parking spot in the front of the building. April 14th, Wendy will be participating in the Los Angeles Multiple Sclerosis Walk. Funds raised in the MS walk help fund top-rated MS research and life-enhancing programs for individuals with MS and their families. Her personal goal is to raise $5,000.

If any reader would like to help, they can donate on line in Wendy's MS Walk site here or write a check, endorsing it to the 'National MS Society,' and send it to us at Brigham Scully, 6351 Owensmouth Ave., Suite 101B, Woodland Hills, CA 91367.

Upcoming Events...
Major upcoming editorial is coming this month for Zebra's Eltron Card Printer Group-Pittsburgh Pirates, National Park Service, Samsung and New Balance customers are all being featured.

We hope you have found this newsletter to be informative.  If there are others you know that would like to receive this email, please feel free to forward us that information or call us at (818) 716-9021!
Copyright (c) 2002 Brigham Scully